Inspired by the International Film Festival, a group of worldwide cinema screen advertising contractors felt that the makers of advertising films should receive similar recognition. Cannes Lions: The International Festival of Creativity – has been championing creative excellence since 1954.

The Unfiltered History Tour with VICE World News by Dentsu Creative Campaign

Link: https://youtu.be/Y7iVMnS5-LU

The most awarded campaign in Indian advertising history at the festival that didn’t come from a client brief. An unofficial guide to the British Museum’s most disputed artefacts. It was inspired by Vice’s informative content creation and Empires of Dirt’s depiction of museums as “scenes of crime,” especially the British museum. Hence, the idea of a research that happened through the British museum’s layout on Google earth as none of the team members had visited it.

“The Killer Pack” by VMLY&R India for Maxx Flash

Campaign Link: https://youtu.be/ZHxyR9Qjnm0

In 2021 WHO estimated 40 million dengue cases in India. While Indians used mosquito repelling coils inside their homes, the real problem lied outside in their closest garbage collection points. That’s when Maxx Flash introduced “The Killer Pack” which when disposed in breeding grounds disintegrates itself and have proven effective in killing mosquito larvae within a 45sq.ft. area without causing any harm to other life forms. Procurance of the bacteria from ICMR to adding it to the pack and retaining it for a longer duration is what creates another story of interest.

“Smart Fill” by VMLY&R COMMERCE India for Unilever

Campaign Link: https://youtu.be/zexbfqTRtVk

According to UNEP, India consists one of the world’s largest plastic footprints. And even though packaging is the face of a brand, India is also the face of plastic pollution. “The oceans and streets mountain thousand tons of plastic and the uncomfortable truth is that some of it has got our name on it and that is not okay with Unilever.” Says Unilever CEO – Alan Jope. “Smart fill” is an experience that lets customers buy Unilever liquid products while reusing other brands plastic waste to fill oil, detergent and conditioner from in-store dispensers.

Supporting Local Retailers This Diwali | Not Just A Cadbury Ad Campaign Video

Campaign Link: https://youtu.be/5WECsbqAQSk

When the lockdown had more than 6 crore small businesses struggling for survival, Cadbury Celebrations extended their heart-warming support through their Diwali campaign – ‘Not Just A Cadbury Ad’ – where they didn’t just advertise for their brand but also lent recognition to thousands of small businesses and store vendors that form part of their distribution network. Through this campaign, Cadbury turned India’s biggest brand ambassador into the brand ambassador for small, local stores.